Lead Generation for the Built World
AI that finds and qualifies your next customers.
Matterhaul helps distributors and manufacturers identify opportunities earlier. Turning chat, permits, and voice into qualified leads enriched with product context.
Why It Matters
Capture demand before your competitors do
Matterhaul combines conversational AI, permit signals, and CRM enrichment to help your sales team act faster and smarter.
+35%
Inbound conversion rate
−40%
Response time
Capabilities
Lead generation built on product intelligence
Turn every chat, call, and project signal into structured, product-linked opportunities.
Conversational lead capture
Embed your AI assistant on your website or portal to qualify visitors with real product context.
Permit & project signals
Surface new construction or remodel opportunities tied to specific SKUs and geographies.
Voice & email enrichment
Parse inbound calls and emails, extract key details, and sync enriched data to your CRM.
Product-linked CRM entries
Automatically tag leads with products, specs, and interests, giving reps the full picture.
ERP & CRM integrations
Seamlessly connect to your ERP and CRM to keep pricing, availability, and contact data current.
Pipeline automation
Auto-create tasks, follow-ups, and quotes from captured conversations.
Prospecting
Permit signals map
Visualize new and active permits in your territory, then jump straight into a product-aware follow-up in Matterhaul.
Mill Valley, CA — Permits
| Address | Type | Valuation | Status | Rep Action |
|---|---|---|---|---|
| 17 Molino Ave | Windows/Doors | $34,000 | New | Open in Matterhaul |
| 125 East Blithedale Ave | Plumbing | $12,000 | Active | Open in Matterhaul |
| 501 Miller Ave | Roofing | $47,000 | Active | Open in Matterhaul |
| 14 Tamalpais Ave | Electrical | $9,800 | New | Open in Matterhaul |
| 340 Evergreen Ave | HVAC | $22,000 | New | Open in Matterhaul |
Data shown for illustration. In production, sources may include city permit feeds, county records, and third-party aggregators.
Insights
Know what drives your best leads
Track top SKUs, regions, and campaign sources. Feed insights back to marketing and manufacturers for smarter demand generation.
Lead sources & attribution
Understand which channels and SKUs generate the highest value leads.
Customer profiles
Enrich contact data with historical interactions and purchase history.
Forecasting & ROI
See trends in lead quality and conversion to better allocate resources.
How It Works
Built on the Matterhaul Intelligent Data Layer
Lead Generation connects ERP, CRM, and marketing systems, normalizing data so every captured signal is enriched, deduplicated, and actionable.
Connect & normalize
Harmonize leads, contacts, and product references across all sources.
AI enrichment & scoring
Score leads based on intent, relevance, and historical conversion patterns.
Governance & quality
Deduplicate entries, enforce validation rules, and maintain clean CRM data.
Ready to generate qualified leads automatically?
See how Matterhaul’s AI Lead Generation helps distributors and manufacturers identify opportunities, qualify prospects, and fill the pipeline. Grounded by the Intelligent Data Layer.