Matterhaul

Insights from the Future of Distribution

Thought leadership on AI and technology shaping manufacturing and distribution

FeaturedAI

5 Questions to Ask Before You Buy an AI Tool

The practical follow-up to AI in the Trades: five questions every distributor and manufacturer should ask before handing a vendor their data — plus the red flags that mean you should walk.

Jul 27, 2026
5 min read
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FeaturedAI

AI in the Trades: What's Real, What's Hype

What's actually going on with AI in building materials? A clear-eyed take from an LBMA session — what AI is not, a one-sentence definition, and why AI-native software is a different mental model than traditional software.

Jul 21, 2026
5 min read
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FeaturedIndustry

Context Is the Competitive Edge

Your competitor can buy the same AI you can. The one asset they can't copy is what your people know — and right now it's living in human memory and on sticky notes. AI on your data is autocomplete. AI on your context is the only edge that's actually yours.

Jul 7, 2026
5 min read
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FeaturedIndustry

5 Things I Learned at Applied AI for Distributors 2026

Four of us attended Applied AI for Distributors in Chicago. I gave a talk. Here are five takeaways from dozens of conversations with distributors and vendors — on AI messaging, legacy ERP friction, cloud trust, and what IT leaders actually want.

Jul 1, 2026
3 min read
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FeaturedAI

Where to Start With AI in Distribution

AI can feel like a giant menu of options. Most distributors don't have an 'AI problem'—they have a prioritization problem. Here's a practical map of AI opportunities and starter experiments.

Feb 23, 2026
7 min read
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