Every new permit in your area. Matched to the customers you already have.
Permit Feed pulls building permits as they’re filed in your counties and lines them up against your account list — so your reps see a project the day it’s public, and know instantly whether it’s tied to someone you already sell to.
- Two free weeks
- 30-minute setup call
- No customer data required to start
Most distributors find out about a job when someone happens to mention it.
By then the order is usually placed. The signal was public weeks earlier — it just wasn’t in front of anyone who could act on it.
Word of mouth
A rep hears about a project from a contractor they already know. Useful, but it only covers the accounts you are already close to.
Driving around
Someone spots framing going up on the way to another call. It works, and it does not scale past the routes your reps already drive.
A permit report nobody reads
Some distributors already buy permit data. It arrives as a spreadsheet with no indication of which rows matter, so after two weeks nobody opens it.
From a public filing to a lead a rep can actually work.
Permits arrive, daily
You pick the counties your branches actually serve and the construction types you sell into. New building permits for that footprint land every day, with the contractor, the address, the valuation, and the date the permit was issued — not the date we happened to ingest it.
A building permit is a public, dated, valued signal that someone is about to buy a large quantity of building materials. It is the closest thing this industry has to buying intent.
Matched against your accounts
Every incoming permit is matched against the accounts you already have. Contractor names are messy — “Sierra Ridge Construction,” “Sierra Ridge Constr. Inc.,” “S.R. Construction LLC” — so a person confirms every link before it sticks.
That review step is deliberate. A wrong automatic match puts a stranger’s permit on a real customer’s account, and reps stop trusting the system after one of those.
When a permit belongs to a customer you already have, it attaches to that account instead of arriving as a new lead to go win. Being pitched your own customer as a prospect is worse than useless.
Scored, not just listed
Configurable rules score what comes in, so a rep gets a reviewed queue instead of every permit in the county. On any lead, one click runs the research a good rep would do manually if they had a spare hour: every other permit that company has pulled, their contractor license, their website, reviews, and public filings.
That comes back as a customer-fit scorecard with the reasoning attached, so a rep can see why the system believes something. An uncited score in a sales tool gets ignored within two weeks.
The scorecard advises. It never dismisses a lead on its own — Matterhaul’s AI drafts and a person approves.
You don’t have to hand over your customer data to start.
The permit data works on its own. Connecting your accounts makes it sharper, and it is a separate decision you can make later — or not at all.
Real permits for your counties, from day one
- Every new permit in the counties and construction types you choose
- Contractor, address, valuation, and issue date on each one
- Scored and filtered so your reps see the ones worth a call
- Nothing of yours uploaded, nothing of yours required
The same permits, plus who they belong to
- Permits matched to the customers you already sell to
- Existing-customer permits attached to the account, not pitched back to you as new leads
- Enrichment and the customer-fit scorecard on each company
- Distance from the branch that would actually serve the job
Connecting accounts is offered as a next step after the setup call. It is not part of getting started, and the free two weeks do not depend on it.
A scored lead is only useful if somebody works it.
Permit Feed hands off into the rest of Matterhaul, so a lead becomes an owner, a plan, and a set of dated steps rather than another row in a queue.
Assigned with a playbook
A manager assigns the lead to a rep and picks the pursuit process to run — your standard steps, in order, with timing. Playbooks are versioned, and assignment pins the version, so changing the playbook tomorrow does not silently rewrite work already assigned.
Next steps, as real tasks
The playbook becomes concrete tasks on the lead, each with a due date and the reason it is there. A rep can complete a step, revise it, or add their own — because a process that punishes reality gets abandoned in a week. You define how the work should go and see how it actually went.
One list per rep, every morning
Everything due across all of a rep’s leads shows up in one place, completable as they go. The first screen a rep opens tells them what needs doing — it is not a form for reporting where they were.
Four ways a lead leaves the queue
Promote it into an account, mark it won, disqualify it with a reason, or archive it. All four are reversible, which is why reps will actually use them instead of parking everything in “maybe” forever. Captured consistently, “lost to competitor” and “lost on price” become the competitive picture your managers currently keep in their heads.
Your outside sales team works off a phone, not a desk.
The mobile app puts the same permit data in the truck, so a rep between calls can see what is worth stopping for.
Leads around you
See the permits and jobs near where your rep already is, so an open hour between appointments turns into a stop.
Notes from the jobsite
Voice or text, captured on the spot. They get summarized and attached to the right account instead of living in a notebook.
Account health at a glance
Open quotes, active orders, and recent activity on an account before walking in the door.
Two free weeks of permit data for your counties.
You leave the call with permits flowing for the counties you pick. Matching against your own accounts is offered as a next step if you want it — it is not required to start.
- Which counties and construction types you want covered
- A walk through what your actual permit data looks like, not a canned demo
- How your reps would work it day to day
- Whether matching against your own accounts is worth doing next
Pick a time that works
Thirty minutes, and you can bring whoever runs your counter or your outside sales.
Would rather not use a scheduler? Email us a good time and we will work around you.
Before you book
Where does the permit data come from?
Building permits are public records. We pull them through a permit-data provider covering the counties you select, on a daily sync, plus a manual sync whenever you want one. You can also add leads by hand for referrals and warm intros — the permit feed is a source, not the only one.
Do you cover my counties?
Coverage varies by county, and it is the first thing worth checking. Tell us where your branches serve on the call and we will show you what actually comes back for your footprint before you commit two weeks to it.
Do I have to give you my customer list?
No. The permit data works without it — you will see every new permit in your counties from day one. What you give up is matching: without your accounts, we cannot tell you which permits belong to customers you already have, and we cannot enrich against them. That is a decision you can make after you have seen the data, not before.
We already have a CRM. Do I have to replace it?
No. Matterhaul has a public API and external-identifier support so records can carry your existing system’s IDs, and it syncs two-way with QuickBooks. If you are on something else, bring it up on the call and we will tell you straight what the integration looks like rather than guessing here.
Is this the whole Matterhaul platform?
Permit Feed is the way in. Matterhaul is a full operating platform for building materials distributors — quoting, orders, inventory, delivery — but none of that is required to run the permit feed, and the free two weeks do not commit you to any of it.
What happens after the two weeks?
We talk about whether it produced anything. If it did, we walk through what it costs and what a rollout looks like. If it did not, that is a useful answer too and there is nothing to cancel.
Two free weeks of permit data for your counties.
One 30 minute setup call to get it running for your counties.
Book 30 minutes